Singular is one of the leading Mobile Measurement Partner (MMP) platforms, that collects and presents data from marketing campaigns. This helps companies track their campaign performance.
Adapty provides a complete set of data that lets you track subscription events from stores in one place. With Adapty, you can easily see how your subscribers are behaving, learn what they like, and use that information to communicate with them in a way that's targeted and effective. Therefore, this integration allows you to track subscription events in Singular and analyze precisely how much revenue your campaigns generate.
Adapty can send all subscription events which are configured in your integration to Singular. As a result, you'll be able to track these events within the Singular dashboard. This integration is beneficial for evaluating the effectiveness of your advertising campaigns.
To setup the integration with AppsFlyer go to Integrations > Singular in your Adapty dashboard, turn on a toggle from off to on, and fill out the fields.
For this integration to work, Singular SDK Key is required. It can be found in Singular dashboard: Developer tools -> SDK Keys -> SDK Key (not SDK Secret):
Below the credentials, there are three groups of events you can send to Singular from Adapty. Check the full list of the events offered by Adapty here.
We recommend using the default event names provided by Adapty. But you can change the event names based on your needs.
Adapty will send subscription events to Singular using a server-to-server integration, allowing you to view all subscription events in your AppsFlyer dashboard and link them to your acquisition campaigns.
There is no need to configure the SDK from your side at the moment — as Adapty already collects the data required by Singular and this integration is server-to-server. In case it ever changes, we'll let you know.
Updated about 1 month ago