The Installs chart shows the total number of users who have installed the app for the first time, as well as any reinstalls by existing users. This includes multiple installations by the same user on different devices. Please note that incomplete downloads or installations that are canceled before completion are not counted toward the install count.

Installs chart

Installs chart


The calculation logic for the Installs chart provided by Adapty involves counting the total number of times the app has been installed by both new and existing users, including any reinstalls on different devices. However, incomplete installations or downloads that were canceled before completion are not included in the total count.

Please note that If your app has in-app user authentication, the Installs chart may also include the count of new logged-in users who have accessed your app multiple times. For more details please check our SDK documentation for identifying users

Available filters and grouping

  • ✅ Filter by: Attribution, country, and store.
  • ✅ Group by: Country, store, attribution status, attribution channel, attribution campaign, attribution ad group, attribution ad set, and attribution creative.

You can find more information about the available controls, filters, grouping options, and how to use them in this documentation.

Installs chart usage

The Installs chart provides a useful metric to track the overall growth of the user base. By analyzing the chart, you can gain insights into the number of new users who have installed their app for the first time, as well as any reinstalls by existing users. This information can help to identify trends and patterns in user acquisition over time, and make informed decisions about marketing and promotional activities.