Create placement

Effortlessly enhance user engagement by creating strategic placements for paywalls and A/B tests within your app using Adapty platform

A Placement designates a specific location within your mobile app where a paywall or A/B test can be displayed. For example, a subscription choice might appear in a startup flow, while a consumable product (such as golden coins) could be presented when a user runs out of coins in a game. You have the flexibility to showcase the same paywall or A/B test across multiple placements or different paywalls or A/B tests in one placement for different user segments, called audiences in Adapty.

Read the Choose meaningful placements section for more recommendations on how to choose the right placement for a paywall.

To create a new placement:

  1. Open the Placements section in the Adapty main menu.

  2. In the Placements window, click the Create placement button.

    Placement creation page in Adapty
  3. In the Placements / New placement window, enter Placement Name that is used for your reference to clearly describe the exact place in your mobile app. This name serves as a means of identification and helps you organize and manage your placements effectively. You have the flexibility to edit the placement name even after it has been created.

  4. Enter the Placement ID which is a unique identifier of the placement that will be used in your mobile app code to call the paywalls and A/B tests created in Adapty for this placement. Placement ID cannot be modified once it has been created. It guarantees the uniqueness and integrity of each placement.

  5. Add a paywall or A/B test to the "All users" audience, which is automatically created for every placement.

  6. Add more audiences and paywalls or A/B tests if required.

  7. If you have more than one audience, check that the audiences have the correct priorities. When you have different user audiences, a user can belong to more than one audience. For instance, if you've defined audiences like "US users, "Facebook users", and a general audience like "All users," it's crucial to determine which specific audience to consider first when a user falls into multiple categories. Correct the priorities if required.

  8. Click the Save and publish button.