Expired (churned) trials

The Expired (churned) trials chart displays the number of trials that have expired, leaving users without access to the app's premium features. In most cases, this occurs when users decide not to pay for the app or experience billing issues.

Expired trials chart

Expired trials chart


Adapty calculates the number of "Expired (Churned) Trials" during a specific period by counting the number of trials that have ended and users no longer have access to premium app features. This count remains unchanged regardless of the reason for the trial's expiration, such as a user's decision not to pay for the app or billing issues.

In addition, Adapty allows you to group the chart by expiration reason, such as user-initiated cancellations or billing issues. This grouping provides valuable insights into why users are churning and enables you to take proactive measures to prevent churn and optimize your app's success.

Available filters and grouping

  • ✅ Filter by: Attribution, country, paywall, store, product, and duration.
  • ✅ Group by: Expiration reason, product, country, store, paywall, duration, attribution status, attribution channel, attribution campaign, attribution ad group, attribution ad set, and attribution creative.

You can find more information about the available controls, filters, grouping options, and how to use them in the this documentation.

Expired (churned) trials chart usage

The Expired (churned) trials chart is a valuable tool that provides insights into the number of trial periods that have ended, leaving users without access to premium app features. By monitoring the number of users who have churned during a specific period, you can identify patterns in user behavior and billing issues, and take proactive measures to reduce churn and improve user retention. By leveraging the insights provided by this chart, you can adjust your app's strategy and billing practices to encourage users to continue their subscriptions.

Similar metrics

In addition to the Trials renewal canceled chart, Adapty also provides metrics for other trial-related events, such as New Trials, Active Trials, and Expired Trials. To learn more about these trial-related metrics, please refer to the following documentation: