By unifying data collected from various devices, platforms, and channels, Airbridge provides an integrated marketing performance analysis for both websites and mobile apps.
Relying on Airbridge's Identity Resolution Engine you can unify fragmented customer identity data across web and app journeys into a single people-based identity for better attribution accuracy.

To use the power of the Airbridge platform together with data from Adapty please set the integration as described below.
With this integration set you receive two scenarios of data flow

  1. Adapty events enrich your Airbridge performance.
  2. Data from Airbridge is displayed in Adapty and lets you track your app performance depending on marketing attribution, analyze cohorts, funnels, conversions, and other metrics by channel, campaign, etc

To integrate Airbridge go to Integrations > Airbridge, turn on a toggle from off to on, and fill out fields.

1. Credentials

First of all set credentials to build a connection between your Airbridge and Adapty profiles. Airbridge app name and Airbridge API token are required.


Adapty Dashboard >Integrations>Airbridge

They both can be found in your Airbridge dashboard in the Third-party Integrations > Adapty section.


Airbridge>Integrations> Adapty

Adapty API token field is pre-generated on the Adapty backend. You will need to copy the value of Adapty API token and paste into the Airbridge Dashboard in the Adapty Authorization Token field.


Airbridge token

2.Events and tags

Below the credentials, there are three groups of events you can send to Airbridge from Adapty


Adapty Airbridge events

Simply turn on the ones you need.
When subscription-related events happen, Adapty sends events to Airbridge. After receiving them Airbridge sends attribution result information to Adapty. The historical events will be sent in the last 24 hours instead of the real event time

3. Set up Adapty SDK

For the integration you should pass airbridge_device_id to profile builder and call updateProfile as it is shown in the example below:

let builder = AdaptyProfileParameters.Builder()
      .with(airbridgeDeviceId: "airbridge_device_id")

Read more about airbridgeDeviceId in Airbridge documentation.