Metrics

Out-of-the-box ready subscription analytics for most important metrics: MRR, revenue, trials, cancellations, purchases, ARPPU. All platforms: iOS, Android, Web

Install Adapty SDK and start analyzing real-time metrics of your iOS or Android app with advanced filters, such as ad network, ad campaign, country, A/B test, and more.

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Metrics

Advanced Analytics allows you to track the following metrics.

Revenue

Total money received from both subscriptions and one-time purchases. Does not include revenue from subscriptions and purchases that were refunded afterward.

Monthly Recurring Revenue (MRR)

The measure of the predictable and recurring revenue components of your subscription business. Calculated as following:

Where:
Ps - subscription price
Ns - number of active paid subscriptions for this subscription
Dsm - subscription duration in months (0.25 for weekly subscriptions)

Basically, MRR shows revenue from all active subscriptions normalized to one month. For example, for a yearly subscription, instead of counting full revenue from the start, revenue is split into 12 equal parts which are evenly spread across 12 month period.

E.g. if there are 2 active yearly subscriptions with price $240 and 10 monthly subscriptions with price $30,
MMR = 240 2 / 12 + 30 10 / 1 = $340

ARPPU

An average revenue per paid user. Calculated as revenue / number of users who paid
If revenue this day is $1000, and there were 50 users who made at least one purchase,
ARPPU = 1000 / 50 = $20

Subscriptions

Active Subscriptions

The number of currently active subscriptions.

Subscription by payments

The number of subscription activations, including renewals.

Subscriptions by renewal status

The number of active subscriptions segmented by auto-renew status, that indicates whether or not this subscription will be renewed to the next period.

Cancelled Subscriptions

The number of subscriptions auto-renew status of which was switched off (cancelled by user). When the auto-renew status for the subscription is off, this means that this subscription won't be automatically renewed to the next period, yet the user still has premium features until the end of the current period.

Churned (Expired) Subscriptions

The number of subscriptions that expired, i.e. the user has no access to the premium features of the app, in contrast to the canceled subscriptions. Usually, it means that the user has decided to stop paying for the app or encountered a billing issue.

Reactivated Subscriptions

The number of subscriptions auto-renew status of which was switched on (reactivated by user). When the auto-renew status for the subscription is on, this means that this subscription will be automatically renewed to the next period in the future.

Trials

Active Trials

The number of trials that are currently active.

New Trials

The number of trials activated.

Trials by Renewal Status

The number of trials that are currently active, segmented by auto-renew status. If the auto-renew status for the trial is off, this means that this trial won't be automatically converted to the paid subscription, yet the user still has premium features of the app until the end of the current period.

Cancelled Trials

The number of trials that are currently active, segmented by auto-renew status. If the auto-renew status for the trial is off, this means that this trial won't be automatically converted to the paid subscription, yet the user still has premium features of the app until the end of the current period.

Reactivated Trials

The number of trials auto-renew status of which was switched on (reactivated by user). When the auto-renew status for the trial is on, this means that this trial will be automatically converted to a paid subscription in the future.

Issues

Refund Events

The number of refunded purchases and subscriptions.

Refund Money

Amount of money that was refunded. Calculated before store's fee.

Active Billing Issues

The number of subscriptions in the Billing Issue state. Subscription usually enters the Billing Issue state if the store (Apple, Google, etc.) is unable to receive payment from the subscriber due to some reason (e.g. expired credit card or when the user has not have enough money).

While the Billing Issue state is taking place, the subscription is not active.
If the Grace Period feature is enabled (in the store settings), the Billings Issue state becomes active only after the Grace Period expires.

New Billing Issues

The number of subscriptions that entered the Billing Issue state. Subscription usually enters the Billing Issue state if the store (Apple, Google, etc.) is unable to receive payment from the subscriber due to some reason (e.g. expired credit card or when the user has not had enough funds).

While the Billing Issue state is taking place, the subscription is not active.
If the Grace Period feature is enabled (in the store settings), the Billings Issue state becomes active only after the Grace Period expires.

Active Grace Periods

The number of subscriptions that are in the Grace Period due to the billing issue. During the Grace Period subscription is still active (the user still has premium features of the app) while the store tries to receive payment.
After Grace Period ends without successful renewal, the subscription enters the Billing Issue state.
Only happens in case this feature is enabled by the app's developer. Lasts 6 days for weekly subscriptions, 16 days otherwise.

New Grace Periods

The number of subscriptions that entered the Grace Period due to the billing issue. During the Grace Period subscription is still active (the user still has premium features of the app) while the store tries to receive payment.
After Grace Period ends without successful renewal, the subscription enters the Billing Issue state.
Only happens in case this feature is enabled by the app's developer. Lasts 6 days for weekly subscriptions, 16 days otherwise.

Filters

Advanced Analytics provides the following filters.

Countries

Filter metrics by user's store country (if available, otherwise IP country is used).

Products

Filter metrics by product (both subscriptions and one-time purchases are available).

Platforms

Filter metrics by platform (iOS/Android).

A/B tests

Filter metrics by A/B tests that are associated with purchases.
In case your A/B tests have multiple versions, they are marked as "Rev. X" so you can choose the specific one.

Attribution

Filter metrics by Attribution fields like Status, Channel, Campaign, etc.


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