Segments
Create user groups based on different properties, and use them for targeted A/B tests
A Segment is a group of users with common properties.
Segments are used in A/B tests and analytics. Adapty has predefined segments:
- Non subscribed users. Freemium users that never subscribed
- Subscription cancelled users
- Trial cancelled users
Creation
To create a segment, write a segment name, and choose attributes.
Available attributes
- Age
- Calculated subscription state
- Calculated total revenue USD
- Country from ip
- Country from store account
- Creation date
- Device
- Gender
- OS
- Platform
- Subscription expiration date
- Subscription product
- Attribution Source: Organic, Non-Organic, Unknown
- Attribution Channel
- Attribution Campaign
- Attribution Ad Group
- Attribution Ad Set
- Attribution Creative
- Custom Attributes
Updated 6 months ago