Segment is a group of users with common properties.
Segments are used in promo campaigns, A/B Tests. Adapty has predefined segments:
Non subscribed users. Freemium users that never subscribed
Subscription cancelled users
Trial cancelled users
To create a segment, write a segment name, and choose attributes.
Age
Calculated subscription state
Calculated total revenue USD
Country from ip
Country from store account
Creation date
Device
Gender
OS
Platform
Subscription expiration date
Subscription product
Attribution Source: Organic, Non-Organic, Unknown
Attribution Channel
Attribution Campaign
Attribution Ad Group
Attribution Ad Set
Attribution Creative