Segments

Segment is a group of users with common properties.

Segments are used in promo campaigns, A/B Tests. Adapty has predefined segments:

• Non subscribed users. Freemium users that never subscribed

• Subscription cancelled users

• Trial cancelled users

Creation

To create a segment, write a segment name, and choose attributes.

Available attributes

• Age

• Calculated subscription state

• Calculated total revenue USD

• Country from ip

• Country from store account

• Creation date

• Device

• Gender

• OS

• Platform

• Subscription expiration date

• Subscription product

• Attribution Source: Organic, Non-Organic, Unknown

• Attribution Channel

• Attribution Campaign

• Attribution Ad Group

• Attribution Ad Set

• Attribution Creative

• ​Custom attributes​