Segment is a group of users with common properties.

Segments are used in promo campaigns, A/B Tests. Adapty has predefined segments:

  • Non subscribed users. Freemium users that never subscribed

  • Subscription cancelled users

  • Trial cancelled users


To create a segment, write a segment name, and choose attributes.

Segment creation

Available attributes

  • Age

  • Calculated subscription state

  • Calculated total revenue USD

  • Country from ip

  • Country from store account

  • Creation date

  • Device

  • Gender

  • OS

  • Platform

  • Subscription expiration date

  • Subscription product

  • Attribution Source: Organic, Non-Organic, Unknown

  • Attribution Channel

  • Attribution Campaign

  • Attribution Ad Group

  • Attribution Ad Set

  • Attribution Creative