Cohort is a group of users with equal properties.


Cohorts are used in promo campaigns. Adapty has predefined cohorts:

  • Non subscribed users. Freemium users that never subscribed

  • Subscription cancelled users

  • Trial cancelled users


To create cohort write a cohort name and choose attributes.

Cohort creation

Available attributes

  • Age

  • Calculated subscription state

  • Calculated total revenue USD

  • Country from ip

  • Country from store account

  • Creation date

  • Device

  • Gender

  • OS

  • Platform

  • Subscription expiration date

  • Subscription product