Metrics

With a historical mode Adapty calculates metrics based on App Store Connect Sales reports. Reports are anonymous and Adapty can't match user's transactions from month to month. That's why this mode is an estimate and can vary up to 10% from real values.

Adapty Dashboard in a Historical mode

Metric

Way to calculate

Subscription conversion rate

Churn rate

(#cancels) / (#active subs on start + #new subs + #renewals)

Average number of periods user is subscribed

Revenue

Active trials

Active subscriptions

ARPPU

MRR

Sum by all subscriptions (#sub. price * #subscribers) / (sub duration)

Cancellations